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At Brandon Eyes, our experienced and passionate team is here to help you find frames that not only fit comfortably but also make you feel confident every time you put them on. Whether you’re a first-time eyeglass wearer or simply ready for a new look, here are some helpful tips from our team to guide you in choosing the perfect eyewear.

When you think of sunglasses, you probably imagine a stylish accessory for sunny days or outdoor adventures. But sunglasses serve a much more important purpose than just completing your look - they protect your eyes from the sun’s harmful rays.

Most people underestimate the lasting impact that ultraviolet (UV) exposure can have on their vision. Spending time outdoors without proper eye protection can lead to serious long-term consequences for your eye health. Understanding the risks and how to safeguard your vision from UV damage is crucial for maintaining healthy eyes throughout your life.

In our increasingly digital world, our eyes are exposed to more blue light than ever before, whether from smartphones and tablets or computer screens and LED lighting. While some blue light is naturally present in sunlight, excessive exposure from artificial sources can contribute to digital eye strain, fatigue, and even long term vision concerns.

Many people experience red, itchy, or watery eyes without realizing that allergies could be to blame. Eye allergies, also known as allergic conjunctivitis, occur when the eyes react to allergens in the environment. These reactions can be seasonal or year-round, depending on the triggers. Understanding the most common causes of eye allergies can help you take steps to minimize exposure and manage your symptoms effectively.

At Brandon Eyes, we believe comprehensive eye care means addressing every aspect of your vision and eye health under one roof. We offer both comprehensive and medical eye exams - each serving a unique purpose, but both essential to maintaining your vision for the long term. Understanding the difference can help you know what to expect during your visit and ensure you get the right care for your needs.

When shopping for new glasses, many people focus on finding a pair that looks great. But when it comes to lasting value, designer eyewear goes far beyond style. At Brandon Eyes, we believe quality matters, especially when it comes to something you wear every day.

As the seasons change and flowers begin to bloom, many people experience the uncomfortable symptoms of seasonal allergies. While sneezing and congestion are the most well-known signs, allergies can also have a significant impact on your eyes. One lesser-known but increasingly common issue is how seasonal allergies can contribute to dry eye. If your eyes feel irritated, itchy, or watery during allergy season, allergies may be playing a bigger role than you think.

We often think about applying sunscreen to protect our skin from the sun but forget that our eyes need protection too. The sun’s ultraviolet rays can cause more than just temporary discomfort, over time they can lead to serious eye conditions that may affect your vision permanently. At Brandon Eyes we want you to enjoy sunny days safely while keeping your eyes healthy and protected. Let’s take a closer look at the most common eye conditions caused by sun exposure and what you can do to prevent them.

If you live in Wisconsin, you know how quickly the weather can change. One minute, you're stepping outside into bright sunlight, and the next, you're under overcast skies—or even dealing with a sudden snowfall reflecting light straight into your eyes. Constantly switching between regular glasses and sunglasses can be frustrating, which is why transition lenses (also known as photochromic lenses) have become a game-changer for so many people.