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Fashion Eyewear


With two locations in Madison and Middleton, Brandon Eyes is able to bring a huge range of unique frames to our customers. Whether you are looking for acetate or metal, classic, or unique frames, we have scoured the globe for the highest quality artisan glasses. Brandon Eyes opticians are experienced taste makers who can fit you in a pair of delightful frames that fit your style and budget.


The name LIGHTEC comes from "lightness" and "technology" which allows for maximum comfort. The lightweight stainless steel frames offer flexibility and durability. The high-tech spring hinges have no screws or internal hinges, meaning they are strong and secure. Lightec frames are available in a variety of eyeglass styles – full metal frame, semi-rimless and fully rimless – for men and women looking for fashion-forward, immediately comfortable frames.

Uniquely masculine. Scandinavian design inspired by architecture. Created by Morel in 1997, the Öga brand was the first line used to illustrate the group’s creative potential. Öga mixes radical design with a subtle combination of technology and high quality materials, creating a demanding style that makes no concessions, in which frame comfort does not detract from the purity and originality of the design.

The lenses, the spring hinges, the acetates; every gram of each Hackett frame has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

Face A Face

Prodesign frames are incredibly modern and fashion-forward. They feature a wide variety of styles all deeply rooted in their Danish design heritage and understanding of what creates a real quality product.

NIFTIES is a lot of character in a small frame. Designed to fit adults with fine facial features perfectly. Available in sizes 44-49, the NIFTIES collection has an international look, with flattering silhouettes and bright colors.Look forward with a collection filled with optimism, confidence and diversity just like the world.

Green logo

iGreen frames are not only stylish, incredibly light, flexible, and customizable, they are also environmentally friendly! This brand uses significantly less water and electricity during manufacturing, making them a sensible and unrivaled choice in the marketplace. All frames come in multiple sizes, and all frames have the ability to purchase interchangeable temples with a wide selection of colors for endless fun!


Designed in Iceland, made in Italy. Each of the sleek models comes in three colours that combine a sophisticated palette with hints of vibrant hues, all inspired by the landscape of Iceland. Flashes of striking titanium paired with rich tones of Mazzucchelli acetate make for a bold and confident collection.


Zen is dedicated to small batch artisan frames that help glasses wearers to escape monotony, creating a perfect symbiosis between the glasses and the individual, as an extension of the person. Each frame has its own serial number, and is limited to only 250 units. With a new collection every 2 months, Zen is all about inspiration and reinvention.

Reykjavik Eyes

ic!Berlin is a German company known for handcrafted eyewear, that is less about showing style, but more about expressing your attitude. Seeing things from new perspectives is embedded in the company’s DNA. They combine the original, no-screw hinge with stainless steel, titanium, synthetic, and natural materials. The result is robust, lightweight eyewear design.

FACE A FACE is an audacious, non-conformist eyewear brand. It was born from Parisian artistic culture more than 25 years ago and has been evolving with it ever since. The collections draw inspiration from modern art, architecture, contemporary design and fashion trends. With exquisite combinations of materials, unique shapes and vibrant colour palettes, FACE A FACE collections strike a perfect balance between quality, function and design. From sophisticated to playful, each collection has a distinctive character and emotion, making the eyewear as unique as the face wearing it.

STATE Optical Co. is a first-of-its-kind brand of luxury American eyewear built from the ground up in Chicago. Their frames are meticulously handcrafted to be a genuine expression of one's personal style and distinct personality.


Brandon Eyes has a number of options!

Originally made for American pilots, this Chicago based brand debuted the aviator style sunglasses. Marrying form, function, and quality, AO sunglasses have the power to last through the decades. American Optical were the first sunglasses on the moon, and have been immortalized in countless movies. Stop by Brandon Eyes to get your piece of American history.

Maui Jim sunglasses allow you to see color in ways you have never seen before, thanks to their patented PolarizedPlus2 technology. Their unique formula of digital polarization enhances color in bright conditions, leaving you with a crisper and more vibrant visual world. Beloved in the world of high fashion, you can find both sporty and trendy glasses. It's one of the few sunglass brands where the entire line is polarized, protecting you from glare like no other.

With styles for men and women, Sun Trends has something for everyone. Get yourself a pair of prescription-free Sun Trends for only $119, or $59 with the purchase of a year's supply of contacts. Or talk to an optician about putting your prescription into one of these excellent frames!

Phasing Out

At Brandon Eyes, we are always looking to keep our shelves stocked with fresh frames from artisan, boutique frame designers. We are phasing out the following brands to make room for new styles. Catch these frames before they're gone!

  • Christian LaCroix

  • More and More

Black Label

Hoping to get the look for less without sacrificing quality? Look no further than Brandon Eyes Black Label. With Black Label we've purchased a number of closeout frames and will pass the savings on to you. Get designer frames with high quality lenses, starting at $249 for the frames and lenses together.

A30master none 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm Closed Closed (608) 833-0301 608-833-0302 6122 Mineral Point Road
Madison, WI 53705