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Fashion Eyewear


With two locations in Madison and Middleton, Brandon Eyes is able to bring a huge range of unique frames to our customers. Whether you are looking for acetate or metal, classic, or unique frames, we have scoured the globe for the highest quality artisan glasses. Brandon Eyes opticians are experienced taste makers who can fit you in a pair of delightful frames that fit your style and budget.

FACE A FACE is an audacious, non-conformist eyewear brand. It was born from Parisian artistic culture more than 25 years ago and has been evolving with it ever since. The collections draw inspiration from modern art, architecture, contemporary design and fashion trends. With exquisite combinations of materials, unique shapes and vibrant colour palettes, FACE A FACE collections strike a perfect balance between quality, function and design. From sophisticated to playful, each collection has a distinctive character and emotion, making the eyewear as unique as the face wearing it.

Reykjavik Eyes

ic!Berlin is a German company known for handcrafted eyewear, that is less about showing style, but more about expressing your attitude. Seeing things from new perspectives is embedded in the company’s DNA. They combine the original, no-screw hinge with stainless steel, titanium, synthetic, and natural materials. The result is robust, lightweight eyewear design.

STATE Optical Co. is a first-of-its-kind brand of luxury American eyewear built from the ground up in Chicago. Their frames are meticulously handcrafted to be a genuine expression of one's personal style and distinct personality.


Designed in Iceland, made in Italy. Each of the sleek models comes in three colours that combine a sophisticated palette with hints of vibrant hues, all inspired by the landscape of Iceland. Flashes of striking titanium paired with rich tones of Mazzucchelli acetate make for a bold and confident collection.

Green logo

iGreen frames are not only stylish, incredibly light, flexible, and customizable, they are also environmentally friendly! This brand uses significantly less water and electricity during manufacturing, making them a sensible and unrivaled choice in the marketplace. All frames come in multiple sizes, and all frames have the ability to purchase interchangeable temples with a wide selection of colors for endless fun!

Green logo

The story of Giorgio Valmassoi is that of a man who consciously chose to dedicate his life not to a job but to a passion. What is done with passion, be it a product or a service become something unique and original because the same passion is transmitted in what we do and how we do it. This is the secret of a small family company that is known all over the world. Since 1971 their glasses have been synonymous with style, elegance, quality and comfort. Elements that guarantee customers complete product satisfaction that as Valmassoi himself says, is the real secret of his success. His passion and values were handed on to his children who followed in his footsteps bringing new ideas and technology to continue to fully satisfy their customers’ needs. The Giorgio Valmassoi 1971 range brings together all our most successful products: a tribute to the man, his story and everything he has done and continues to do.


Zen is dedicated to small batch artisan frames that help glasses wearers to escape monotony, creating a perfect symbiosis between the glasses and the individual, as an extension of the person. Each frame has its own serial number, and is limited to only 250 units. With a new collection every 2 months, Zen is all about inspiration and reinvention.

Face A Face

Prodesign frames are incredibly modern and fashion-forward. They feature a wide variety of styles all deeply rooted in their Danish design heritage and understanding of what creates a real quality product.


The name LIGHTEC comes from "lightness" and "technology" which allows for maximum comfort. The lightweight stainless steel frames offer flexibility and durability. The high-tech spring hinges have no screws or internal hinges, meaning they are strong and secure. Lightec frames are available in a variety of eyeglass styles – full metal frame, semi-rimless and fully rimless – for men and women looking for fashion-forward, immediately comfortable frames.

Uniquely masculine. Scandinavian design inspired by architecture. Created by Morel in 1997, the Öga brand was the first line used to illustrate the group’s creative potential. Öga mixes radical design with a subtle combination of technology and high quality materials, creating a demanding style that makes no concessions, in which frame comfort does not detract from the purity and originality of the design.

The focus of Bellinger is to make a statement and leave a lasting impression. Inspired to be refreshing and innovative, Bellinger frames will always have that extra flavor that makes the brand interesting. The fun shapes, the unique color combinations, the fine details, or the precision cuttings – these are all things that make Bellinger stand out.

Taking its direction from the clean, modern aesthetic of Scandinavian design, KLiiK denmark eyewear is designed specifically for men and women requiring smaller eye sizes.

The lenses, the spring hinges, the acetates; every gram of each Hackett frame has been carefully crafted using only the finest parts, materials and techniques. Whilst colouration is classical, the styling is never old fashioned. The fit is immaculate, the finishes impeccable; this is great British eyewear at its most authentic.

NIFTIES is a lot of character in a small frame. Designed to fit adults with fine facial features perfectly. Available in sizes 44-49, the NIFTIES collection has an international look, with flattering silhouettes and bright colors.Look forward with a collection filled with optimism, confidence and diversity just like the world.


Brandon Eyes has a number of options!

Maui Jim sunglasses allow you to see color in ways you have never seen before, thanks to their patented PolarizedPlus2 technology. Their unique formula of digital polarization enhances color in bright conditions, leaving you with a crisper and more vibrant visual world. Beloved in the world of high fashion, you can find both sporty and trendy glasses. It's one of the few sunglass brands where the entire line is polarized, protecting you from glare like no other.

Originally made for American pilots, this Chicago based brand debuted the aviator style sunglasses. Marrying form, function, and quality, AO sunglasses have the power to last through the decades. American Optical were the first sunglasses on the moon, and have been immortalized in countless movies. Stop by Brandon Eyes to get your piece of American history.

With styles for men and women, Sun Trends has something for everyone. Get yourself a pair of prescription-free Sun Trends for only $119, or $59 with the purchase of a year's supply of contacts. Or talk to an optician about putting your prescription into one of these excellent frames!

​​​​​​Black Label Package Pricing

Hoping to get the look for less without sacrificing quality? Look no further than Brandon Eyes Black Label. With Black Label we've worked closely with our lab to build a "one size fits all" pricing that includes frame and lenses. Ask our opticians to see the available options today!

A30master none 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm 9:00 am – 5:00 pm Closed Closed (608) 833-0301 608-833-0302 6122 Mineral Point Road
Madison, WI 53705