Brandon Eyes Team
Dr. Norman Brandon
Doctor Norman Brandon was born in Ontario, Canada, and immediately displayed a curiosity for how things worked; exploring everything he could get his hands on. As he grew up, his curiosity became more focused and he realized that he was ultimately most fascinated by the eye. Before he graduated high school he had set his sights on a future in optometry and has never regretted that early decision.
In 1999 he graduated from the Pennsylvania College of Optometry and began a clinical rotation in the Marshfield Clinic, during which time Dr. Orley Jensen's office in Madison became available. Dr. Brandon's wife, Angie, grew up in small Wisconsin town near the Mississippi River, so Wisconsin has always been close to her heart. In many ways Wisconsin seemed similar to the rural Ontario, Canada area Dr. Brandon called home. With a small private office for sale, the couple felt they simply could not pass up the opportunity to move to the Middleton/Madison, Wisconsin area and own their own business.
Dr. Brandon has found that the most exciting part of owning his own business is being able to find new ways to improve vision and then watching the smile light up his patients' faces when they see more than they're accustomed to viewing. He has established Brandon Eyes as an environment of change, new technology, new products, and new challenges.
Optometry aside, Dr. Brandon made another life-altering decision in his teens; it was during these years that he met his wife. The couple married during his last year of optometry school and has three energetic boys, Luke, Evan, and Alex. The entire family is thrilled that they chose to settle in the Madison, Wisconsin area and enjoy taking in all of the magnificent sights and activities that this region has to offer.
Dr. Danielle Seddio
Dr. Danielle Seddio is excited to be a part of the Brandon Eyes team and help provide high-quality eye care to patients in the Madison area.
Dr. Seddio grew up in Southern Illinois, in the greater St. Louis area. She attended the University of Illinois at Urbana-Champaign, graduating Magna Cum Laude with a bachelor's degree in Biology and Psychology in 2007. She then traveled to Memphis, TN to study at the Southern College of Optometry, where she graduated Magna Cum Laude in 2011.
During her time in optometry school, she was able to go on mission trips to Belarus and Nicaragua to give eye exams to people in need. After graduating, Dr. Seddio returned to St. Louis where she practiced for a few years before relocating to Madison for her husband's job.
Dr. Seddio strives to address each patient's visual and ocular health needs. She keeps her eye on emerging technologies in optometry, always looking for new ways to improve the vision of her patients.
Since moving to the area in late 2013, Dr. Seddio and her husband, Steve, have welcomed three kids. As a family, they enjoy exploring the numerous parks and events in the Madison area!
Dr. Madeleine Hacker
Dr. Madeleine Hacker grew up in a suburb of Milwaukee and later attended the University of Wisconsin - Eau Claire. She had considered various paths including medical school and pursuing a Ph.D. in genetics. However, after a classmate of hers introduced her to the idea of optometry school she never looked back.
Dr. Hacker graduated magna cum laude with a bachelor's degree in microbiology and chemistry from UW - Eau Claire in 2013 and went on to study at Michigan College of Optometry in Big Rapids, MI. During her time in optometry school, she was involved in scleral contact lens research and had the opportunity to go on a service trip to Dominica to give eye exams to the island's residents. She completed her optometry degree in 2018 graduating with Highest Distinction and was the recipient of the prestigious Silver Medal Award from the Beta Sigma Kappa honor society.
Forever a student by nature, she sought to further her education through a residency program. She matched with the Anterior Segment Disease and Specialty Contact Lens program at SSM Health Davis Duehr Dean in Madison which brought her closer to home (much to her mother's delight). During her year residency, she worked closely with the cornea department learning how to manage complex eye conditions and fitting medically necessary contacts. She stayed with Davis Duehr Dean until May 2020 when she joined the Brandon Eyes Family.
Dr. Hacker takes pride in providing high-quality and comprehensive eye care for her patients. She feels strongly about ensuring that everyone's questions and concerns are addressed, and the environment and technology at Brandon Eyes have helped her to do so.
In her free time, Dr. Hacker enjoys traveling, farmers' markets, spending time with her boyfriend Adam and trying to prevent their kitten Percy from causing too much trouble around the house.
Angie Brandon
Angie grew up in a small, southern Wisconsin town with four siblings and moved to Madison for school. The efficiency necessary to raise a family of three boys has carried over into her professional life.
Angie can often be found in the Brandon Eyes "Happy Hut" keeping up with the ever-changing insurance world and administration work. Angie also loves the connection with patients and going frame shopping for that perfect union of frame and face.
Judit, ABOC
Judit grew up in the Chicago area, and always had a strong interest in the medical field. After graduating with a Medical Assistant degree, Judit and her husband and her kids decided to move up to the Madison area.
She has been working in the optical field for years, obtaining her ABOC early on. She looks forward to learning something new every day and is fascinated by how the eyes work, and how vision is affected and corrected.
Sarah
Sarah has been a part of the Brandon Eyes family since early 2015. She has a background in retail and library sciences, and holds a Bachelor's degree in English. She loves to work with people, and is always ready to learn something new.
When Sarah isn't working, she's spending time with her husband and their families and friends. She loves cats and dogs, watching TV, baking, going on photography hikes, and she loves to curl up with a good book.
Ben
Ben was born and raised in a small town in south-central Wisconsin before moving to Madison for college and to start a career. He has always had a strong interest in helping others be the best version of themselves and is excited for the opportunity Brandon Eyes offers for him to do that. After nearly a decade of experience in retail management, Ben is excited to apply the skills developed over that time to the world of optical care.
Outside of Brandon Eyes, Ben enjoys spending time with his wife, Ashley, helping her run the boutique they own together and spending time lounging with their 2 cats. His hobbies include gaming, cooking, and videography/photography. Ben also enjoys watching sports, movies, and live music.
Jamie
Jamie lives outside of Madison in a small rural town where she was born and raised on her family farm. She is the youngest of 5 siblings, following her two older sisters footsteps who worked at Brandon Eyes in previous years.
She recently graduated high school and is looking forward to her future at Brandon Eyes and helping you with your eye care needs. When she is not in the office you can find her in a coffee shop with friends or outdoors, kayaking, hiking and just enjoying rural Wisconsin with her fiancé Mason.
Karley
Karley was born in Madison and has ventured all over Wisconsin growing up. She recently has moved back towards Madison for work. Since then she started working for Brandon eyes, she has always had a passion for helping people and is looking forward to her future at Brandon eyes.
When Karley is not at work she enjoys spending her time doing artsy activities, going hiking, photography, going on mini trips on the motorcycle, spending time with her friends and going camping.
Rith
Rith (he/she) grew up in North Central Wisconsin before migrating south to Madison. Joining the Brandon Eyes team in March of 2023, she was eager to use her years of customer service experience in a new context. Rith enjoys working with people, and he appreciates the depth of interactions this job encourages.
When not at work, Rith spends her time watching movies and TV, pretending to play guitar, and making cooking more complicated than it needs to be. Rith also dreams of one day being best friends with a dog.
Cami
Cami has been working for Brandon Eyes since April 2023. She has found fulfillment in the optical industry through the opportunities to help patients see while looking their best. She is eager to continue growing and learning in this ever evolving line of work.
When Cami’s not adjusting glasses, answering phone calls, or rearranging frame boards, her interests run far and wide. She loves to learn, create, and explore.
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