inside banner 1
inside banner 3
inside banner 4
inside banner 5

Complete Vision Protection

Many people are unaware of how the sun’s damaging rays can affect your eyes. Most of us would never go outside without sunblock. Likewise, you should protect your eyes from the sun every time you go outside.

Core Protection (UV and Blue Light)

Long-term exposure to both Ultra-Violet (UV) light and damaging visible Blue Light can permanently damage the eyes. This damage occurs whether you are young or old.

We believe protection is non-negotiable. That is why we provide ZEISS UV Protect technology in all our clear everyday lenses and sun lenses. This ensures you receive full protection up to 400 nm—the same standard as premium sunglasses—for safer vision, every moment of the day.

All-in-One Convenience

For seamless protection, ZEISS PhotoFusion X lenses offer the best of both worlds. These photochromic lenses are a single-pair solution that adapts instantly to changing light conditions:

  • Rapid Darkening: They darken very quickly when exposed to sunlight, offering you comfortable sun protection outdoors.

  • Rapid Clearing: They clear up to 2.5 times faster than previous ZEISS generations, ensuring you have clear vision the moment you step back inside.

  • Blue Light Filtering: They also provide enhanced blue light protection, indoors and out, thanks to the photochromic properties.

Dedicated Sun and Glare Solutions

For prescription or non-prescription sunglasses, we use the advanced technology in the ZEISS Sun Protection and Outdoor Lens Solutions portfolio to eliminate glare and enhance contrast:

  • Polarization: An essential feature for drivers, fishermen, and athletes. Polarization eliminates distracting and intense reflective glare from horizontal surfaces like water, snow, and wet roads, providing a safer, clearer, and more comfortable visual experience.

  • Optimized Tints: We offer a wide range of tints, from standard gray and brown to specific performance tints, to optimize contrast and depth perception for specific sports or activities.

  • ZEISS DuraVision Mirror Coatings: These highly fashionable mirror coatings not only enhance the style of your sunglasses but also provide an additional layer of protection by reflecting light away from the lens.


​​​​​​​Ready for Comprehensive Sun and Glare Protection?

Protect your eye health and enhance your outdoor vision with lenses designed for your lifestyle.
A30master none 9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm 9:00am - 5:00pm Closed Closed (608) 833-0301 608-833-0302 6122 Mineral Point Road
Madison, WI 53705 https://goo.gl/maps/yn3gy1ZfWBnR4pcz7 https://schedulewidget.revintake.com/045be8a84fc71917f3f42b28b3e465bf https://schedulewidget.revintake.com/e66ac84bb0ffe1a7a6dc883c1e8312b1